MENTOR

Your AI coaching mentor

mentor.football x FIFA

Pro Mentor In
Every Coach's Pocket.

From remote grassroots clubs to top academies. In 100+ languages. Via voice or text. On any phone.

The Origin

Built from firsthand experience.

As a grassroots coach working in a multicultural, multilingual environment, I identified a clear need: coaching quality varies enormously. Not because coaches don't care, but because the best resources don't reach them.

I've been involved in football since I was seven. I've seen firsthand what happens when a coach in a remote club has no one to ask. No specialist, no curriculum, no mentor. Just instinct and hope.

I built mentor.football to close that gap, combining 40 years of football experience with 10 years in IT and 3 years building AI systems professionally.

Grassroots coach

Coaching in multicultural, multilingual environments since age 7

CS + Marketing

Master of Science in computer science and marketing

10yr IT · 15yr Digital Marketing

Global enterprise software, apps & products

3 years AI

Building production AI agents and automation systems

The Problem

Coaching quality
varies wildly.

211

FIFA member federations. One curriculum. Wildly different access to coaching support.

100+

languages spoken by grassroots coaches around the world. Most have never had a Pro-level mentor.

New

direct real-time signal on what grassroots coaches actually ask and struggle with, at scale.

The Solution

A full coaching staff.
For every coach.

Think of it as a full professional coaching staff available 24/7. Every role that elite clubs have, available to any grassroots coach anywhere in the world.

Head Mentor

Orchestrates the team, routes each question to the right specialist

Tactical Analyst

Session design, formations, game models, pressing triggers

Fitness Coach

Physical conditioning, speed development, age-specific load management

Psychologist

Motivation, confidence, behaviour management, team dynamics

Player Developer

Age-specific methodology, technical skill progression

Goalkeeper Coach

Specialist advice on demand, positioning, distribution

Architecture

Built for trust.
Not a chatbot.

Deterministic orchestration

Agents follow strict, pre-defined paths. Coaches get FIFA-approved answers every time. The system cannot hallucinate outside approved source material.

Model-agnostic

Currently OpenAI GPT-4o, but the orchestration layer runs on any infrastructure, including FIFA's preferred cloud environment.

Voice + text, 100+ languages

Built on a model that supports 100+ languages natively. A coach in any country can use it in their own language.

Offline roadmap

Hybrid approach planned: local lightweight model on-device when offline, full AI when connected. Critical for the markets FIFA cares most about.

The Bigger Picture

Unique data insight
from the grassroots.

Coaching curricula reach coaches as static documents. Until now, there has been no direct way to collect real-time data from the grassroots. Every conversation in this system is a live signal from the field.

Global skill gap map

Real-time data on what coaches in 100+ languages are actually struggling with, by age group, region, topic.

Content feedback loop

Follow-up questions signal where FIFA's curriculum needs updating or new variations.

Intent data

Knowing what coaches want to do next, not just what they have done. First time this data has existed.

GDPR-safe

Anonymised, aggregate trends only. No individual coach tracking.

The difference

Why not just
ask ChatGPT?

A general assistant will happily answer any coaching question. It will also invent a drill, guess a session length, and give the same answer to a U7 coach and a U17 coach. The difference is not the model. It is everything around it: what it is allowed to say, what it must refuse, and what it has to show its work against.

It shows the drill, not a description of one

642 drills from FIFA Training Centre, each with a diagram drawn from that drill's own coordinates and a link back to its source page. A general assistant can describe a passing exercise. It cannot show you this one.

It refuses to invent

If the bank has no drill for the theme, no diagram appears and the coach is told so. That is enforced in code, not by asking the model to behave. A missing picture is better than a wrong one.

A staff, not a single voice

A physical coach and a psychology specialist, each with their own knowledge base, consulted separately and quoted by name. Ask about a demotivated player and the psychology specialist answers, grounded in coaching literature.

Rules that cannot be talked around

No strength training under 13. Age-specific session lengths. Eating disorder and depression questions routed to health professionals, never answered. These are constraints in the system, not polite suggestions in a prompt.

Your material, not the internet average

The knowledge base is FIFA and federation material: coaching lines, load management, motivational climate. A general model averages whatever it read online, including advice your federation would never endorse.

It cannot drift from your coaching line

Age-stage limits are checked in code, not left to the model. Ask for a two-hour session for eight-year-olds and the system catches it, states the limit and tells the coach where it came from. Where your line is silent, the specialist says so instead of filling the gap with an opinion.

Every answer is checkable

Each drill links to its FIFA Training Centre page, each specialist answer names the sources it used. A coach can verify. So can you.

The risk with a general assistant is not that it fails. It is that it answers confidently and the coach cannot tell the difference. For a 9-year-old's training load, that difference matters.

Hallucination is handled by structure, not by asking the model to be careful. Diagrams come from the bank or not at all. Age-stage limits are verified in code after the answer is written, and a breach is shown to the coach with the limit and its source. Specialists cite what they used, and say plainly when your material does not cover the question. A coach carries your badge into that session, and the advice has to be one you would stand behind.

Available now

Live today.
Scale tomorrow.

Any coach anywhere can use this right now. The question is not whether this can be built. It already exists.

Today

Public FIFA Training Centre content

Already helping coaches in 100+ languages. Live. No setup required.

With FIFA

Full curriculum + drill library

Add FIFA's complete coaching curriculum and every coach gets a pro-level mentor backed by the full weight of FIFA methodology.

Federations & clubs

Local knowledge layer on top

Each federation or club can add their own training bank and context. Same system, local identity.

The Opportunity